In the next few minutes you will learn...

	How to automatically generate motivated seller leads so you attract A+ listings with little effort
	The 5 biggest mistakes agents make with their direct mail campaigns to sellers that stop them from getting listings and how to avoid them
	How to use systems so you never have to cold call again to generate leads… unless you want to.

Everyone made money… during the Real Estate boom. Selling Real Estate was perceived as the best way to make a seven figure income. All you had to do was show up and work customers who called in and you could make a $100,000 if not more.  

Real Estate Licenses seemed to be as common as a driver’s licenses!!

It seemed like everyone was buying or selling their home with a friend, family member or neighbor who just got their Real Estate license. Everyone and anyone had a Real Estate license and the market was over flooded with competition. Now that the ranks have thinned I truly feel that…

There has never been a better time to
make a killing as a Real Estate agent.

It’s been said that more millionaires are made in a down market than in a hot one. This may seem a little hard to believe but I can see why…
 

During the boom everyone ran around a made stupid decisions because they thought they where invincible to failure.

Right now it’s all hitting the fan. Banks over lent, Anyone who could fog a mirror was able to get a loan, Home Builders overbuilt and developers over developed. Today it’s not uncommon to drive by a brand new home, condo complex or new shopping center that has never been occupied.

Bad news and Doom and Destruction are poking its
ugly head around every corner.

Now while everyone else is frozen in fear you can sneak in under the radar and start making a great income regardless of what everyone else is doing. Unfortunately many people (including agents) can’t see past all the doom and gloom and are going broke.

It’s time for everyone to get their head out of the sand and wake up. Otherwise they’ll be joining the ranks of agents who are (unfortunately) dropping out of the business. This is the wrong way to get ahead in these economic times.

It’s time to wise up and work smarter rather than blunder around like a busy bee but never seem to make much money.

The things agents did during the boom to sell homes doesn’t work very well (if at all) in today’s rough market. Now things are completely different. If you want to make a good income you have to use your head.

The biggest problem most agents face is not having enough leads or customers to work with. During the boom a lot of agents spent money on crazy marketing methods that won’t work today.

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So What’s the best way to attract new customers?

You could do nothing… Most agents do nothing and sit around waiting for business to come to them… If you’re doing this you might as well get out of the business today and stop wasting your time. Doing nothing and sitting back and folding your hands is the fastest way to go broke.

You could spend 3 to 4 hours every day cold calling… while this is a lot better than doing nothing it still isn’t the best approach for attracting new customers. The problem with cold calling is…

ü  It takes a ton of time – normally 3 to 4 hours every day

ü  It’s almost impossible to leverage – meaning you’ll have to do it yourself

ü  When you start getting busy it’s hard to keep up with

ü   And if you ever stop your business comes to a standstill.

The best method is direct response marketing… Direct response marketing is…

ü  Salesmanship in print – rather than spending hours upon hours calling prospects giving them your pitch you can send your letter to hundreds of prospects at a time without having to spend hours at the phone

ü  Easy to leverage – it’s easy to have an assistant or work and home mom do it all for you

ü  You’ll normally get better results than if you where to cold call – it gives you better positioning because prospects are calling you versus you calling them bugging them for their business

The biggest reason most people don’t do more marketing is because they’ve used it the wrong way, didn’t make any money, and stopped doing it because they thought it didn’t work.

Direct Response Marketing Will Make YOU Tons of Money When You Know The Right Ways to use it…

However when you don’t know how to use direct marketing it will be an expense rather than an investment. Here are a few mistakes I made with direct marketing that you will want to avoid.
  

Mistake #1: Thinking that Marketing is all about building a brand, it’s NOT. It’s about getting customers to respond. 

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Most advertising sales people will tell you that you need to advertise for a few months before you expect to get any business. They say that you need to build a brand and after a while people will start to recognize it and will contact you when they need what you offer.

Spending money on advertising just so you can build a brand is not wise. You will most likely go broke long before your brand advertising pays off.

When I first got into the Real Estate it seemed like the new thing Realtors where doing was billboards. They would have their picture and realty company logo on it with their phone number.
 

Solution: Make EVERY bit of advertising
pay for itself or STOP doing it.

Why spend money on marketing that doesn’t make you any money in return? It doesn’t make any sense unless you want to throw your money away.

If your marketing doesn’t make you money then stop doing it otherwise start testing different offers until you find something that does (more on split testing in a minute).  

Who cares about building a brand?
You care about your marketing making you money.  

So, remember the goal with your marketing should be to get customers; not to make you look neat or have everyone see your fancy picture and logo. I spent piles of money on fancy logos and letterhead in the beginning. It looks great but it doesn’t work.

I have learned that most of the marketing or direct mail letters that work for me looks like mail order ads. (NOT like the big box store ads.)

Mail order companies have to make money off of their ads.

Mistake #2: Not giving prospects a
compelling reason to respond.

You can do all the marketing in the world, but it you don’t give your prospects a compelling reason to respond they never will.

Solution: “Make your prospects an offer they cannot refuse.”

You can do this a few ways. You can give the prospect something of that is perceived to have high value to them for free. Or you can bring up a big problem a prospect is facing and show them how you can solve it. Regardless of what approach you take you need to create a compelling offer to get prospects to respond.

Tell your prospects exactly what step you want them take next to take you up on your offer. So for an example if you’re offering to give an expired listing a free consultation (listing appointment) to show them why their home didn’t sell (it was priced too high) and what you can do to get it sold quickly (you’ll get it priced right) you need to tell them exactly how to schedule the free consultant.

You should give them a phone number you answer regularly. I like to give them my cell phone because I want to make sure I get their call while they’re hot and schedule a listing appointment right away.

If you where giving them a free report about how to pick the right agent to sell their home or something like that. You could have them call a 24Hr Free Recorded Message or go to a lead capture website and then send it out to them.

Don’t expect prospects to take the next step on their own. Be very precise and tell them exactly what you want them to do to respond to your letter or marketing piece.

Tip: Pick a group of people or niche to target then create a message that targets them and hits their emotional hot buttons.

When you create a generic offer that applies to everyone it really won’t apply to anyone. For example, if you are trying to get more listings and are going to send direct mail you would want to write a separate letter to FSBOs, expired listings, pre‑foreclosures, etc.

Again, the reason why you would write a separate letter to them all is because they each have different hot buttons to which they respond. When you have a message for a particular person your response will be a LOT higher than if you just sent them all a generic letter.

What may appeal to a FSBO and hit their emotional hot buttons will not be the same as an expired listing and vice versa.

To get new listings I like to target expired listings. Why? because they are normally the most motivated sellers in the market.

The great thing about expired listings is we already know they want to sell, they will use an agent, and have already experienced failure. If they are still motivated to sell are normally willing to make any necessary changes… including getting realistic about their price.   

"I would rather be the second agent
to list a property rather than the first." 

Especially in the market we are in today. “Why?” Most homeowners want to try the market first and normally list with the agent who gives them the highest price. When you take an expired listing normally the owners have to sell and are willing to do what it takes to move their home.

Tip: Create a compelling headline to get your customers attention

The headline is the most important part of ANY sales letter. Think about when you read the newspaper; when you pick it up in the morning you want to find out what’s going on. You scan it for a “headline” that interests you and then you decide whether or not to read the story based upon the headline, right?

Your sales letter is no different. If you don’t gain your readers interest in the headline, then in the trash your letter goes.

Remember! typical recipients are thinking, “Who cares? Why are you bothering me?” when they open your direct mail. Answer those questions in the headline. Your headline should be as long as necessary, and should always focus on what benefit your services will give the buyer or seller you are targeting.

Tip: Create a Compelling offer for the niche
or group of people you are targeting

You should think of your sales letter as salesmanship in print. The main goal of your marketing or sales letter should be to get your prospect to respond. You should be selling the response NOT the listing.

All you need to do it get them to respond and then you can take the next step. Don’t try to do too much with your offer. Show the homeowner the benefits of calling you for a listing appointment.

Expired listings are also frustrated because their homes haven’t sold, so play into that emotion by answering the tough questions (e.g. Why isn’t my home selling?) and provide solutions. Think of all the objections the seller can come up with and answer them in your letter. Make your letters conversational, easy to read and leave out all the real estate jargon that most people won’t understand.

Mistake #3: Having your direct mail look like junk mail

When I first started using direct mail in my Real Estate business I thought I needed to look professional by using an electronic stamp and window envelopes. I worked really hard to create a great sales letter but I still didn’t get a good response. What I didn’t realize was that most of my mail ended up in the trash before people even saw my sales letter.

People short their mail over the trash can. If your envelope looks like a credit card offer or another car insurance marketing piece then it will most likely end up in the trash can before it is even opened.

You must get your mail into the "A" pile that get’s opened for it to any good. I’m sure you’ll agree that your sales letter won’t do any good when it ends up in the trash can unopened.

Solution: Your Envelope will be personalized so it
looks like a close friend sent it

I started using real live stamps and writing my address by hand to make it look like a friend sent the mail to them. It dramatically improved my response because my letters where getting opened and read.

I have the hand written address written with a blue pen so there is no mistake that it was really written by hand and not printed on. Or if it is printed on the envelope I use a handwritten font with blue ink.

One other sneaky trick I used was having I had some kids create some hand scribbled images that I put on some labels with my return address. This way I could speed up the process when my assistant is sending out my letters. It still looks very personalized and speeds up productivity. Time is money, right?

Mistake #4: Not split testing your sales letter and tweaking it to improve your response.

Most people will create a sales letter or marketing piece, have a little success with it and maybe halfway results. However if you don’t split test different headlines or offers and try to improve your response you could leave a lot of money on the table.

I didn’t get one response from the first direct mail piece I created and sent. I thought direct marketing didn’t work and stopped for a while. Then a few months later I tried again. I got one response from a hundred or so letters I sent out.

I thought that was great considering the average response across the board for marketing is a 1/2%. That would mean you would have to mail two hundred letters to get one person to respond.

Solution: I tweaked my letters and mailed again. Over time I found out what was effective and what didn’t work by split testing different parts of my sales letter. My response went from nothing to 5% and at times more. For every 100 letters I mailed at least 5 people responded.

When you Get My Instant Done-For-You Expired Letters I’ll Give you By

How I Get 2 To 3 Really Motivated Listings From Every 100 Letters I Mail To Expired Listings… And How You Can Too!

It’s true! Expired listings are some of the best leads for getting new listings. In my opinion they are the low hanging fruit that few agents (if any) pay attention too.

Expired listings are normally, extremely motivated, relist right away, and have already proven they are willing to work with an agent, right? So why not capitalize on this and list a bunch of expireds?

The Main Reason Most Agents Don’t Go After Expired Listings Is
They Don’t Know How To Get Them To Respond.

I know how to get expired listings to respond and have done really well because of it… I do it with a direct mail campaigns that targets their main emotional hot buttons and get them to call you. I have mailed 1,000s of letters and tested and improved my message and normally get 2 to 3 really good listings every time I mail a 100 or so letters.

Other Agents Have Paid Me As Much As $350 To Get My Expired Letters. However when you get them today I’ll let you have them for just $97. I’ll also give you 2 more complete done-for-you seller campaigns for Free.

Here’s Everything You’re Going To Get
With My Done-For-You Direct Mail
Expired Listing Campaign…

  A Done-For-You 4 Step Expired Letter Campaign to Get Expired Listings With.
FORMAT: Instant Access Microsoft Word Document  

    These are the same letters I use to get 2 to 3 really good listings every time I mail a 100 or so letters out. They are completely done-for-you. All you need to do is fill in a few blanks and presto they’re ready to go.

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 An Instant 5 Step Foreclosure Letter Campaign To Get Foreclosures Listings. I use this letter campaign to mail Foreclosures with and get their listing.
FORMAT: Instant Access Microsoft Word Document

 And a complete 3 Step Smart Seller FSBO campaign to use to get FSBO listings. This is a simple campaign I use to get FSBOs to call me to list with them.
FORMAT: Instant Access Microsoft Word Document
 

 The 25 label doodles I use speed up the mailing process while still making my letters look very personalized and not like junk mail…
FORMAT: Instant Access Microsoft Word Document

A booklet on how to use direct marketing in your Real Estate business to get more business and make more money… FORMAT: Instant Access Microsoft Word Document

         In this report you will learn…

	How to get all your letters open and read by the homeowner.
	Everything our team does to get the sellers to respond How to easily personalize the letters for you and your company.
	Everything our team does to get the sellers to respond How to easily personalize the letters for you and your company.
	How to find and use the most compelling reasons sellers will have to work with you.

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	4 Completely Done-For-You Buyer and Seller Marketing Campaigns to help you generate leads automatically
	4 Buyer and Seller Instant Done-For-You Lead Capture Websites to capture buyer and seller leads automatically for your Real Estate business
	4 Follow Up Campaigns that we will use to Automatically Follow Up With Your Leads and Covert Them Into Customers who wants to do business with YOU…

Just click on the “add to cart button” below Right NOW to get instant access to all the letters. Don’t worry you’re protected by my…